Lehigh Valley Auto Dealers

The official slogan for Honda as a company is, perhaps aptly, “The Power of Dreams.” The slogan is not used to sell products, however, but rather as more of a corporate mantra. There was a belief that company founder Soichiro Honda believed that the vehicles would sell themselves because of their pure quality and design. For quite some time, most of Honda’s better marketing campaigns only appeared in smaller markets and larger markets were generally ignored or given less commercials.

Soichiro’s vision for his company certainly fueled the way the company operated and it continues to infuse the car company with its foundation. 

One popular Honda advertisement came in 2003 when the company released the famed Cog advertisement in the United Kingdom. The advertisement featured a Rube Goldberg machine constructed entirely out of Honda Accord parts. The commercial depicts a single cog setting off a chain of events that culminate in the image of a moving and operating Accord and the host of A Prairie Home Companion stating “Isn’t it nice when things just work?”

The commercial worked because it was innovative and provide consumers with a look at how much care and detail goes into a single Honda Accord. It also drew attention to the importance of every single cog in the wheel, so to speak. In this sense, Honda was saying more about their company than their products.

For more on Honda’s marketing, drop by your local Honda dealer in Pottstown and have a look around.

For years, Hyundai Automotive has created advertisements comparing its vehicles to some brands that consumers hold sacred. For instance, one ad compares the space on the inside of the Hyundai Azera with the inferior space in the BMW 750i. Another ad said the Hyundai Sonata has a longer warranty and costs less than the Toyota Camry.

Now, the tables have turned. General Motors has used Hyundai Automotive in one of its ads. That could only mean one thing: Hyundai Automotive has come into its own. When another company compares its product to your product, you know you have created something good. Hyundai Automotive joined the ranks of Toyota, Honda, and Volkswagen, which is a good thing for the automaker because GM wouldn’t compare its products to Hyundai if the Korean automaker had a negative image. Why would an automaker compare their product to something completely inferior? It doesn’t make sense to compare apples to oranges.

Your Doylestown area Hyundai dealer is ready give you a good deal on a new or used model. Whether you’re looking for a new Sonata, Azera or any other Hyundai model, you can find what you need. Apparently, Hyundai Automotive is making a name for itself in the auto industry and it has the other automakers taking notice. You should take notice, too!

As we enter the core of the holiday season, perhaps nothing has become more holiday-related than commercials. With that in mind, we thought now would be a good time to start taking a look at just how Honda has marketed their vehicles in the past and how they are looking forward to marketing in the future.

In today’s economic climate, commercials and marketing are more important than ever. While commercials may not sway people with minimal income or very little interest in buying a Honda vehicle, marketing is as important an aspect in a successful automotive company as the products themselves. Honda has started several initiatives that serve two purposes: to sell cars and to improve the company’s profile in the community.

By dedicating time to environmental issues and promotions that are related to the modern desires of the consumer, Honda has emerged as an environmentally-friendly company. While there is no reason to suggest that this is not a pure motivation from the company, it would be foolish to suggest that it was not designed with marketing and profit in mind. 

Honda’s initiatives to be “greener” are nothing new. Car companies often follow trends and social mores, with some even leading the way. The plus side is that a truly responsible car company, like Honda, can use these powers for “good.”

The negative side is, of course, that the only true motivation could be profit. In terms of your average Honda dealer in Doylestown, however, that simply isn’t the case.

Everybody is looking for ways to save money these days. Who can blame them? With the uncertain economy and prices going up everywhere, it’s up to each individual to find ways to save a few bucks here and there. Your Allentown auto dealers recognize this. That’s why we want to offer a few ways to save money on your auto insurance.

1. Shop around. You might be surprised how much you can save simply by making some phone calls. I saved almost half on my auto insurance by doing this. Even if it doesn’t help, it doesn’t hurt to know that you have the lowest price available.
2. Add security devices to your vehicle. Your Allentown auto dealers can help you install anti-theft devices to your car to lower your premiums. Insurance companies like these devices because they create a lower liability.
3. Be realistic about your mileage. The fewer miles you drive on a weekly basis, the lower your premiums will be. However, do not lie about how much you drive. If the insurance company finds out your drive 30 miles to work each day instead of the three miles that you reported, there is a chance they will not cover you.

Keep these tips in mind when you visit your Pottstown area Hyundai dealer. You can save on your car insurance and use that money towards a new Hyundai!

Hyundai Automotive is known for taking risks in order to compete with the other major automakers. However, the new Genesis luxury model is one of the biggest risks that Hyundai Automotive has attempted. Luckily, analysts are saying it’s not much of a gamble.

The South Korean automaker has had plans to expand its lineup from mere “budget buggies” to something more luxurious and creative. Enter the 2009 Genesis. This luxury vehicle has an astounding starting price of $33,000, much lower than about every other luxury vehicle on the market today.

Hyundai Automotive spent more than $750 million developing the car and its new engine. The automaker hopes this will be a “halo” car, meaning that its “aura of prestige” will bring the reputation of the entire brand up to new heights. The company has even required some dealers to remodel their facility, ask their sales representatives to attend Genesis boot camp and launched a multi-million dollar campaign to bring attention to the new vehicle. All of this is in hopes that consumers will give the new Genesis a chance and at least take it for a test drive.

“This is a very ambitious company,” said John Casesa, a consultant with the auto industry. “They want to do in 10 years what it took Toyota and Honda 30 years to do.” Judging from the press and excitement, Hyundai is going to accomplish its goal. Check your Lansdale area Hyundai dealer for information on features, prices and release dates and reserve your Genesis today!

In a move that screams confidence, Honda’s president is aiming for profit in 2009. Yes, that’s right…profit. Actual profit!

Is this man crazy or just oblivious to the current economic struggles? Turns out neither. Honda’s head said that he believed that profit was possible and that it was a goal for 2009, but he also asserted that the strong yen could prompt the “hollowing out” of the Japan industry. Within this context, Takeo Fukui told reporters that his company would not adjust the 2008-2009 profit projections. If they hit them, they hit them. If they miss, they miss.

Sounds simple enough, doesn’t it? Honda is setting realistic goals and reacting to the industry with confidence. That should spur consumer confidence in Honda, in turn, and may actually result in a relatively decent year in 2009 should the industry be able to pull at least partially out of this freefall. Of course, that all remains to be seen and top brass at companies like Honda are hoping for the best.

Regardless of what Santa brings this Christmas, most car companies remain in quite a bit of trouble. Honda is no exception, but at the very least the car company is looking ahead to the future with a plan. From Allentown auto to markets in Pottstown, every Honda dealer is hoping for the best.

Once again the Honda Civic has proven itself to be the favourite of car thieves operating in Canada. The Insurance Bureau of Canada has just released its list of the top stolen vehicles of 2008 and, for the second year in a row, two models of the Honda Civic have made the list.

The 1999 and 2000 Honda Civic SiRs both topped the list of most stolen vehicles in Canada for 2008. The cars, both two door models from Honda, have made the list because they’re “easier to steal” according to IBC vice president of investigations Rick Dubin. ”It doesn’t have a theft-protection system. (It’s) a sporty car, very desirable,” he said.

In third place on the list was the 2004 Subaru Impreza WRX/WRX STi 4-door AWD, with fourth place going to the 1995 Dodge/Plymouth Grand Caravan/Voyager, and fifth place to the 1995 Dodge/Plymouth Caravan/Voyager.

Much of the problem with stolen cars is that organized crime rings are targetting certain models. There are measures that car owners can take in order to prevent their cars from being stolen, of course. Locking doors, leaving valuables out of the car, using an anti-theft device, and parking the car in a safe area are all good ideas in preventing theft.

Whether you live in Canada or Doylestown, you can rest assured that thieves will be targetting that special present you got for yourself at the local Honda dealer. Keep your eye on it, lock your doors, and be safe out there.

If you’ve had many memories of Christmas in Philadelphia and you want to relive those memories this season, your Allentown auto dealers encourage you to do so. Here are some things you and your family might enjoy to relive your childhood memories and create some new ones with your kids.

The Please Touch Museum is a place full of holiday decorations and attractions for the entire family. You can look into toymaker shops, sit in the once-mobile monorail that used to go around Wanamaker’s toy store and ride the Woodside Park carousel.

Macy’s is another fun place to visit during the Christmas season. The store offers a dazzling light show that follows the same patterns of Wanamaker’s first production in 1956. The store also has attractions like Dickens Village which allows visitors to step back in time to 1840s London. There are more than 100 figures to help you get the full experience as well as lighting effects, story boards, sound effects and much more to add to the experience.

While you’re in the area, why not visit a Pottstown area Hyundai dealer for a great deal on a new or certified car? I can’t think of a better holiday gift than that…can you?

After Honda withdrew from Formula One competition amid recession fears and economic struggles, the auto racing series will cut its own costs by 30% to try to help the industry. There will also be a ban on in-season testing to help environmental issues and raise the profile of the company in terms of responding to the global warming crisis.

With the world seemingly in crisis mode, Formula One is hoping that it can gain some of its profile back and become a solid option for entertainment in these trying times. 

The measures were backed by the teams two days ago and were approved by the FIA, which is F1’s governing body, today. It is expected that the measures may help support a series that gets most of an estimated $1.6 billion annual investment from five carmakers. The companies race in Formula One to promote their brands and hope to raise their company profiles as well by participating in these measures of change. 

If F1 gets their act together, it is possible that other racing bodies will follow. With NASCAR and others representing other carmakers and their products, it is likely that the pull will be felt everywhere.

With this move largely set in motion by the departure of Honda, one wonders how it will impact the individual Honda dealer outlets around the United States. Dealerships from Doylestown to those Allentown auto dealers will have to make the proper adjustments to remain competitive as well, with or without the additional boost of promotions from Formula One racing.

Every once in awhile, something comes along that truly needs recognition. Your Allentown auto dealers want to recognize the Langosta Lounge and its owner – Marilyn Schlossbach – for its dedication to the area’s poor and less fortunate.

On Christmas Day this year, Schlossbach plans to close her Jersey Shore restaurant in order to provide free meals, toys and clothes to people who are in need. This is a commendable act since other restaurants in the area are busy taking reservations for expensive Christmas buffets and dinners. Schlossbach has teamed up with Asbury Park’s Trinity Church and friend Pat Sherman to make her restaurant a place that will give back to the community on a day when nobody should go hungry.

This isn’t the first time Schlossbach has done this, though. She did the same thing on Thanksgiving day this year and nearly 1,000 people showed up throughout the day for the dinner at Langosta Lounge. They play to have at least this many people for Christmas Day as financial times have gotten even more difficult in the last few weeks.

If you’re like to help out, Schlossbach could use some generous donations of hams, turkeys and desserts. You can also donate hats, gloves, toys and anything else that would help make someone’s Christmas extra special.

Your Lansdale area Hyundai dealer is also dedicated to giving back to its local community. Visit one today and see what you can do to help out!